Nandita Lakhshmanan, chief executive officer of The PRactice, has been elected secretary of the association.
Kakar, who was previously vice-president of PRCAI, said, "In India, the power of PR has yet to gain true recognition. With more than 1,000 PR agencies in the country, the PRCAI gives all of us the opportunity to rally around and collaborate on common issues and priorities facing us. We are committed to defining the 'gold standards' in critical areas such as professional practices, professional standards, talent and delivery. And it will be our endeavour to widen the representation and participation of our fraternity, to give pace to our ambitious plans."
Gidwani said that the PRCAI plans to introduce the first ever certification programme for practising professionals, called PR-SAT.
In addition, the PRCAI has also decided to form three national committees -- ethics, standards and marketing.
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PRCAI appoints Kakar, Gidwani to top positions
The Public Relations Consultants Association of India (PRCAI) has appointed Ogilvy PR India president Ajay Kakar and Madison PR chief executive officer Veena Gidwani as its new president and vice-president, respectively, for 2005 to 2006.