PR agencies shy away from APP business

JAKARTA - Asia Pulp & Paper (APP), the paper giant owned by Indonesian conglomerate Sinar Mas, is understood to be searching for a PR network in a bid to challenge its negative environmental credentials.

However, networks are believed to have turned down solicitations by the client - despite the account being one of Indonesia's largest - because of the company's alleged destruction of Indonesia's rain forests.

Ogilvy PR Indonesia resigned the APP business in 2004, the year in which Greenpeace, among other environmental groups, began campaigning against the paper giant.

Ogilvy denies being contacted by the client. APP would did not return Media's calls or emails at the time of going to press.

According to WWF data, APP's deforestation and peat swamp clearance activities in Indonesia, and those of rival Asia Pacific Resources International Holdings Limited (APRIL), have caused carbon-dioxide levels to rise by an amount equivalent to the emissions of the Netherlands every year since the group began collecting data, in 1982.

Meanwhile, agencies Saatchi & Saatchi, Lowe, Publicis and local shop Lemonade are pitching for APP's tissue brand Paseo.

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