The Lowe-developed TVC uses the theme 'With PPS, you don't have to worry about payments' as a communication platform. The TVCs, 'Flying bills' and 'Last warning', demonstrate the horror and pressure of 'thousands of bill payments' and 'last payment date' notices which further highlight the flexibility and convenience offered by PPS.
PPS's spokesperson Raymond So said: "We chose Angelica Lee as the star of the TV commercials because she symbolises a new generation of career women. Lee's dedication and commitment to her career and her confident attitude are in line with PPS philosophy. We hope to reinforce the general public's view of the convenience offered by PPS."
PPS uses fear of bill payments in new TV-led blitz
Phone and online bill payment service platform PPS has kicked off a TV-led campaign featuring award-winning actress Angelica Lee.