The campaign, which is part of an exhibition of Gaudi’s most renowned works at the Museum of Contemporary Art in Shanghai, includes a 10-storey building installation at the intersection of Yan An and Nan Jing roads, an intersection which draws more than 700,000 vehicles daily.
The push, which features key works from Gaudi such as the Casa Mila, Casa Batllo and Park Guell, also includes executions at key shopping areas, taxi LCDs with interactive screens, LED boats and Metro and bus stop lightboxes.