Porter Novelli CEO Gary Stockman (pictured) said that the move was designed to give the agency's regional clients a single point of contact.
"We have developed this dual regional model for Asia Pacific because client requirements and growth dynamics have proved the case for a more flexible, local focus,” said Stockman.
"We have developed this dual regional model for Asia Pacific because client requirements and growth dynamics have proved the case for a more flexible, local focus,” said Stockman.
“Many of our regional clients want a single point of contact to manage their regional business, and Singapore and China are typically the bases favoured by our regional and multi-national clients.”
The pair have been briefed to develop training and support for PN's parters, manage the company's international clients and develop business opportunities with other high-growth regions such as Central and Eastern Europe and South American.
