Porsche names Shandwick AOR

Porsche Asia-Pacific has named its first regional PR agency in its five-year regional presence, appointing Weber Shandwick to handle the business following a pitch process that reportedly included as many as 15 agencies (Media, July 11). <BR><BR> Aside from supporting the regional Porsche team, Weber Shandwick will be responsible for supporting Porsche importers around the region. <BR><BR> According to Christer Ekberg, MD for Porsche Asia Pacific, "In the final analysis, Weber Shandwick clinched it on two outstanding factors: that it was able to mobilise its regional network at short notice for some serious work that went into the presentations; and for its client and staff stability. The latter is pretty impressive in an industry that is fraught with high turnover."