Pocari Sweat gathers children's dreams for moon journey
Otsuka Pharmaceuticals, owner of the Pocari Sweat brand, hosted an event yesterday to kick of its 'Dream Capsule' project in Hong Kong. Many local children wrote messages that, if all goes according to plan, will be carried to the moon next summer along with some Pocari Sweat (in powder form), as the brand pursues "its dream of making Pocari Sweat a health drink for consumption in space". The company's vision is that in 30 years, "youths interested in space will be able to live out their dreams, unlock the Dream Capsule...and drink the Pocari Sweat mixed with the water found on the moon". More information on the project is available at lunar-dream.com/en.
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features