Titled ‘Inroads, The Malaysian Journey’, the coffee table book design is inspired by the white stripes on a highway. The content is mainly pictorial, and covers the extent to which Plus Highway has positively affected its surrounding areas, its impact on the average Malaysian, and its effect overseas.
The Plus Expressway Berhad (PEB) or Projek Lebuhraya Utara Selatan Berhad, is the biggest highways operator company in Malaysia. The company also is the largest listed toll expressway operator in Southeast Asia, and the eighth largest in the world.
Credits:
Project Coffee Table Book
Client:Plus Expressways Bhd
Creative agency Milk + Co, Malaysia
Executive creative director Hasnah Samidin
Design director Richard Chin
Art director Louis Ng
Exposure Print