Plaza Premium Lounges currently operates in Hong Kong, Guangzhou, KL, Singapore and Vancouver, offering services such as all-day food and beverages, access to showers and internet access.
“They target commercially important passengers who want value-added services despite not necessarily having access to business class lounges,” says Wim Harrington, MD at Hydrogen HK. While success has encouraged expansion, furtherestablishment might prove a challenge, due to weaknesses in the product, which a source argues include beds too small to accommodate enough privacy or repose.
“They target commercially important passengers who want value-added services despite not necessarily having access to business class lounges,” says Wim Harrington, MD at Hydrogen HK. While success has encouraged expansion, furtherestablishment might prove a challenge, due to weaknesses in the product, which a source argues include beds too small to accommodate enough privacy or repose.
The new campaign will launch in March, and include outdoor advertising at the relevant airports, online advertising and initiatives to educate travel agents.
It is thought that media spend may focus on train advertising similar to Hong Kong’s Airport Express.
