Pizzas dancing to new tune in the Philippines

<p>MANILA: BBDO/Guerrero Ortega has rolled out a tongue-in-cheek campaign </p><p>to promote Pizza Hut's Mexican pizza - the latest in a line of new, </p><p>cheese-stuffed crust pizzas which have taken the Philippines by </p><p>storm. </p><p><BR><BR> </p><p>The agency has been running a series of print and television ads over </p><p>the past year, which has resulted in the brand growing its market share </p><p>by more than 60 per cent. </p><p><BR><BR> </p><p>Previous executions used the talents of movie star Diether Ocampo to </p><p>endorse the new product range. </p><p><BR><BR> </p><p>This time around, however, a Mexican hat in the shape of a pizza was </p><p>used in "order to keep the campaign fresh and innovative in line with </p><p>the new product which has become a huge and popular new craze in the </p><p>Philippines", said BBDO Philippines chairman and CEO David Guerrero. </p><p><BR><BR> </p><p>"A five-second TVC that sport dancing Mexican pizza hats added spice to </p><p>the campaign," Guerrero said. </p><p><BR><BR> </p><p>In addition to television and print, the Mexican pizza campaign also </p><p>employed other media channels, including POS and internet banners. </p><p><BR><BR> </p>