The TV spot shows the singer enjoying a ‘Smart Lunch’ in the restaurant when a crowd of young women rush in. He prepares to be mobbed by what he assumes are star-struck fans, only to discover that the women are more interested in the lunch deal.
Credits:
Project Smart Lunch
Client Pizza Hut
Creative agency Diamond Ogilvy, Korea
Executive creative director Wain Choi
Creative director Jaehyuk Jang
Copywriter Eugene Park
Art directors Changyun Paik, Suewon Chang
Producer Kyungsic Park
Media agency Diamond Ogilvy
Production house Coda Film
Exposure Television, online, in-store
