Pizza Hut rolls out $1.6m TV push

<p>NEW DELHI: Tricon Restaurants International's Pizza Hut has rolled out a </p><p>US$1.6 million television advertising campaign in India, which </p><p>associates its pizzas with good times. </p><p><BR><BR> </p><p>The "Good times start with great pizzas" campaign revolves around the </p><p>concept of pizza as food to be shared. The campaign associated the idea </p><p>with sharing in marriage and life-long commitments. </p><p><BR><BR> </p><p>India's largest advertising agency Hindustan Thomson Associates (HTA) </p><p>developed the campaign,which is running on movie and entertainment </p><p>channels such as Home Box Office, Star Movies, Star Plus, Sony </p><p>Entertainment and Set Max. </p><p><BR><BR> </p><p>In the ad, a girl places an order for a cola and a salad, while her </p><p>boyfriend asks for a pizza. As the waiter takes their orders and </p><p>disappears, the boyfriend muses, "What, she doesn't like pizza?" But the </p><p>girl relishes the pizza, and when it comes to the final bite, he asks: </p><p>"Would like to share?". She replies: "Do you want to share pizza or our </p><p>lives?" </p><p><BR><BR> </p><p>A Tricon India representative said: "A burger may not be shared, but a </p><p>pizza can. Our main aim is to highlight this through youth yet not </p><p>alienating families." The TV campaign comes hard on the heels of a </p><p>series of recent promotional efforts by Pizza Hut, including freebies, </p><p>direct mailers, print and outdoor advertising. </p><p><BR><BR> </p><p>Pizza Hut has 19 outlets in India. Tricon also owns Kentucky Fried </p><p>Chicken (KFC) and Mexican food outlet Taco Bell but had to close KFC in </p><p>India as a result of heavy losses. </p><p><BR><BR> </p>