Launched earlier this year, the site is currently available in simplified Chinese with plans to launch traditional Chinese, Japanese and Korean versions later in the year to target the respective markets, including Taiwan and Southeast Asia.
Pixel chief executive officer Kevin Huang said the company saw tremendous opportunity in targeting advertisers from the travel, hospitality, banking, retail and entertainment categories who are looking to reach Chinese internet users on the mainland.
"Qunar is like Google, but only for the travel industry," said Huang. "It throws up results on where site users can get the cheapest and best travel deals when users are searching for travel information."
