SINGAPORE: The Economist has signed on Starcom's former regional media
director Tim Pinnegar as its Singapore-based ad manager.
Pinnegar, who left Starcom last year, takes over this month from Nick
Mesquita, who is moving to The Economist's New York office to a yet
unconfirmed position. Pinnegar will work alongside Mesquita until
mid-June when he relocates.
The appointment marks Pinnegar's first role in publishing. He has worked
mainly in media agencies in London, Singapore and Malaysia.
"I believe the experience I gained from over 17 years in agency media
will be a great help," he said. "With increasing options each year,
there is a tougher fight for clients' dollars."
Pinnegar is joining The Economist as it embarks on a major redesign,
which he said was a clear demonstration of the title's committment to
readers and clients.