Pinnegar takes over Mesquita's Economist role

<p>SINGAPORE: The Economist has signed on Starcom's former regional media </p><p>director Tim Pinnegar as its Singapore-based ad manager. </p><p><BR><BR> </p><p>Pinnegar, who left Starcom last year, takes over this month from Nick </p><p>Mesquita, who is moving to The Economist's New York office to a yet </p><p>unconfirmed position. Pinnegar will work alongside Mesquita until </p><p>mid-June when he relocates. </p><p><BR><BR> </p><p>The appointment marks Pinnegar's first role in publishing. He has worked </p><p>mainly in media agencies in London, Singapore and Malaysia. </p><p><BR><BR> </p><p>"I believe the experience I gained from over 17 years in agency media </p><p>will be a great help," he said. "With increasing options each year, </p><p>there is a tougher fight for clients' dollars." </p><p><BR><BR> </p><p>Pinnegar is joining The Economist as it embarks on a major redesign, </p><p>which he said was a clear demonstration of the title's committment to </p><p>readers and clients. </p><p><BR><BR> </p>