McCann Guangzhou is the incumbent agency on the account.
“Our major assignment in 2010 will be escalating Ping An Credit Card’s unique proposition and expanding the cardholders’ base via our seamless ATL and BTL efforts,” said Bernard Wong, GM of Grey Shanghai. “I believe the consolidation of marketing communications in Grey is definitely among the best options to facilitate achievement of both Ping An’s business and brand objectives.”
“Our major assignment in 2010 will be escalating Ping An Credit Card’s unique proposition and expanding the cardholders’ base via our seamless ATL and BTL efforts,” said Bernard Wong, GM of Grey Shanghai. “I believe the consolidation of marketing communications in Grey is definitely among the best options to facilitate achievement of both Ping An’s business and brand objectives.”
Ping An Credit Card was launched in China in 2007 and now has six card types targeting different consumer segments including young people, car owners and frequent travellers, including its special edition credit card with Japanese toymaker brand Be@rbrick last year.
