The account is said to worth US$500,000 a year, and the agency is responsible for all digital aspects from strategic planning, digital media planning and buying, search marketing to online word-of-mouth promotions.
“It is going to be a big challenge for us to compete with the biggest player in Shanghai, China Insurance, which has accounted for approximate 40 per cent of market share,” said Ken Wong, director of client services, Precision.
“It is going to be a big challenge for us to compete with the biggest player in Shanghai, China Insurance, which has accounted for approximate 40 per cent of market share,” said Ken Wong, director of client services, Precision.
The agency is expecting to oversee services beyond Shanghai in the near future.
