Davie, previously the Hong Kong-based MD of Y&R’s regional Colgate-Palmolive account, will become managing director, integrated communications and digital at Photon.
The integrated and digital unit is one of five divisions within Photon. It includes Australian agencies such as BMF, as well as global companies such as branding agency Corporate Edge.
The integrated and digital unit is one of five divisions within Photon. It includes Australian agencies such as BMF, as well as global companies such as branding agency Corporate Edge.
According to Davie, expansion in Asia is a priority. “The number one issue in Asia right now is the serious lack of talent,” he said. “They’re just crying out for strategic consultancies and innovation. Anything to do with insights in Asia is absolute gold, and that is our bread and butter.”
