Photon Group acquires Naked

SYDNEY - Australian marketing services company Photon has acquired Naked Communications with an initial cash payment of A$36 million (US$33 million).

The move will serve to expand Photon’s international presence to 17 countries, as well as strengthen the group’s position in Australia.

Naked, a highly regarded communications strategy consultancy that was first established in London, operates in the UK, the US, Australia, Japan, France, Germany, Norway and the Netherlands.

Photon’s offering comprises strategic intelligence, integrated communications, and digital, experiential and field marketing services.

Tim Hughes (pictured), executive chairman of Photon, commented that Naked’s entrepreneurial, independent, media-neutral approach was well aligned with the values of his company.