Ad Nut
Jun 10, 2015

Philips turns bus stop in Sydney's Newtown into 'Huetown'

From Australia: 'Huetown' for Philips by Iris Sydney

Philips turns bus stop in Sydney's Newtown into 'Huetown'

The agency has transformed a bus shelter in Sydney's Newtown district into an interactive demonstration of Philips Hue, a connected home-lighting system. The shelter offers commuters the chance to "select from six different music genres representing some of Sydney’s landmarks, such as Pops Point and Surry Chills, and synchronize with 24 Wi-Fi connected Hue globes to create their very own unique lighting experience", according to the agency.

If you're in the area, the stop is at Enmore Road near King Street (Stop ID: 204243) and will be live until 14 June.

 

Source:
Campaign Asia

Related Articles

Just Published

20 hours ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

22 hours ago

James Hawkins steps down as PHD APAC CEO

Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.

23 hours ago

Formula 1 Shanghai: A watershed event for brand ...

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.

1 day ago

Whalar Group appoints Neil Waller and James Street ...

EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.