Ad Nut
Jun 10, 2015

Philips turns bus stop in Sydney's Newtown into 'Huetown'

From Australia: 'Huetown' for Philips by Iris Sydney

Philips turns bus stop in Sydney's Newtown into 'Huetown'

The agency has transformed a bus shelter in Sydney's Newtown district into an interactive demonstration of Philips Hue, a connected home-lighting system. The shelter offers commuters the chance to "select from six different music genres representing some of Sydney’s landmarks, such as Pops Point and Surry Chills, and synchronize with 24 Wi-Fi connected Hue globes to create their very own unique lighting experience", according to the agency.

If you're in the area, the stop is at Enmore Road near King Street (Stop ID: 204243) and will be live until 14 June.


Related Articles

Just Published

8 hours ago

Yext throws it back to the ‘90s

The integrated marketing campaign spotlights outdated search technology with a side of nostalgia.

8 hours ago

Heineken reignites sporting rivalries ahead of Uefa ...

Campaign created by Le Pub, includes activations during the tournament across Europe, with support from brand ambassador and France legend Thierry Henry.

8 hours ago

Is spam-busting AI tech reducing amount of hate ...

Hate removal has spiked, but overall content deletion is down. Is spam-busting AI tech the answer?

2 days ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.