Ad Nut
Jun 10, 2015

Philips turns bus stop in Sydney's Newtown into 'Huetown'

From Australia: 'Huetown' for Philips by Iris Sydney

Philips turns bus stop in Sydney's Newtown into 'Huetown'

The agency has transformed a bus shelter in Sydney's Newtown district into an interactive demonstration of Philips Hue, a connected home-lighting system. The shelter offers commuters the chance to "select from six different music genres representing some of Sydney’s landmarks, such as Pops Point and Surry Chills, and synchronize with 24 Wi-Fi connected Hue globes to create their very own unique lighting experience", according to the agency.

If you're in the area, the stop is at Enmore Road near King Street (Stop ID: 204243) and will be live until 14 June.

 

Related Articles

Just Published

15 hours ago

Campaign Crash Course: What exactly is diversity?

The industry talks about diversity a lot, but do we understand the true definition of diversity, the difference between inherent and acquired? Find out, and test your knowledge with a quiz.

16 hours ago

40 Under 40 2020 opens for entries

Calling all rising stars and those destined to make a big mark in APAC's marketing, media and advertising arena: Nominations are now open for our eighth-annual list of standouts who are 39 or under.

16 hours ago

Agency launches internship for 55+ cohort

Thinkerbell's Thrive@55 internship seeks to offer an entry point for members of a "massively underrepresented" age group.

16 hours ago

Hugh Jackman transitions from villain to hero in ...

If you think the actor is a nice guy in real life, well, you’re wrong.