According to sources, the green marketing programme is an initiative by the company to better communicate its fluorescent bulb ranges, which use just 20 per cent of the energy of an incandescent bulb.
Philips head of regional brand management and corporate communications Donough Foley confirmed that Text 100 is the company’s PR incumbent on energy saving for its corporate Asia-Pacific team. Over the past year, Text has been involved in a Philips bid for thought leadership in the energy management initiative, covering the Hong Kong, Philippines, Vietnam, Malaysia and China markets.
In Asia-Pacific, Philips also works with Manning Selvage & Lee on the PR side.
