Launched last week, the online push is part of a wider brand campaign, ‘Sense and simplicity’, and promotes Philips’ health and wellness electronics to young families.
The global digital component will run for three months in China, Germany, the UK and the US. A microsite called ‘Myth or fact’, produced by Microsoft’s branded entertainment and experience team, contains content which aims to debunk common myths about one’s health. Information was seeded from Microsoft Encarta, a web-based encyclopedia.
Microsoft also launched a ‘Myth gadget’ for Live.com and Microsoft Live Spaces users — its search and social networking sites — as well as a downloadable gadget for Windows Vista users.
The interactive gadgets are updated daily with different myths that lead to Philips’ wellness solutions, such as a 3D ultrasound device or a juicing machine. On top of that, display ads have been placed on the MSN network, which includes Windows Live Hotmail and MSN Lifestyle.
“Incorporating Microsoft products such as Encarta demonstrates the opportunities we can offer through our expanding ad network across multiple countries,” said Tom Bowman, director of multinational sales, Microsoft Digital Advertising Solutions.
‘Sense and simplicity’ was developed by Tribal DDB and Isobar/Carat in the US.
