Developed by BBDO Guerrero, the regional campaign - ‘Live your dream’ - is aimed at affluent consumers, particularly in North Asia.
A print campaign, currently running across publications such as The Economist, aims to drive would-be foreign investors to a digital site before a TVC, which will break in November, rounds up the campaign.
A print campaign, currently running across publications such as The Economist, aims to drive would-be foreign investors to a digital site before a TVC, which will break in November, rounds up the campaign.
According to David Guerrero, chairman and CEO of BBDO Guerrero, the initial burst of communications will last for the next two to three months before more work is considered.
Artwork for the current campaign was developed by prominent Filipino artists, as opposed to the usual picturesque photos that are typical of tourism campaigns.
