Philippines Adwatch

Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.









Q. Which of the following TV commercials do you remember seeing recently?

Position Last Ranking Brand Agency/TV Buyer Percentage
1= (11=) Head & Shoulders Anti-Dandruff Shampoo for Men Saatchi & Saatchi/MediaCom 97%
1= (7=) Maggi Magic Sarap All-In-One Seasoning Granules McCann Erickson/ZenithOptimedia 97%
1= (-) Bear Brand Sterilized Milk Publicis/ZenithOptimedia 97%
4= (-) Clear Activsport Anti-Dandruff Shampoo for Men Lowe/MassCom 96%
4= (-) Bear Brand Powdered Milk Drink Publicis/ZenithOptimedia 96%
4= (2=) Colgate Fresh Confidence Y&R/MEC 96%
4= (2=) Close-Up Toothpaste with Active Clean Mouthwash Lowe/MassCom 96%
4= (11=) Selecta 3 In 1 & Birthday Ice Cream Lowe/MassCom 96%
4= (-) San Miguel Beer McCann Erickson/Starcom 96%
10= (2=) Surf Detergent Powder Kalamansi Lowe/MassCom 95%
10= (7=) Ariel Oxybleach Detergent Powder Sakto Pack Ace Saatchi & Saatchi/MediaCom 95%
10= (-) Enervon Multivitamins Lowe/Starcom 95%
10= (-) Joy Ultra Lemon Fresh Dishwashing New Sulit Pack Campaigns & Grey/MediaCom 95%
10= (-) Nescafé Maestro Publicis/ZenithOptimedia 95%


 

Adwatch research was conducted in the last month as part of AsiaBUS, a monthly omnibus survey of 1,000
adults by Synovate — Gigi Chan: 852-2837-8254.