Philippines Adwatch

Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.

Position Last Ranking Brand Agency/TV Buyer Percentage
1= (7=) Nescafe Classic Publicis / ZenithOptimedia 98%
1= (-) Tide / Ariel / Mr Clean detergent bar Ace Saatchi & Saatchi / MediaCom 98%
1= (-) Smart DraftFCB / DDB Media 98%
4= (12) Head & Shoulders Saatchi & Saatchi / MediaCom 96%
4= (4=) Pantene Pro-V Grey / MediaCom 96%
4= (4=) Colgate Y&R / MEC 96%
4= (-) Knorr Meaty Pang Gisa Mix JWT / MassCom 96%
4= (-) Nestea Ice Tea Lemon Publicis / ZenithOptimedia 96%
9= (-) Centrum Multivitamin Adformatix / Adformatix MPG 95%
9= (-) Maggi Sinigang Sa Sampalok McCann Erickson / ZenithOptimedia 95%
11= (2) Surf Detergent Lowe / MassCom 94%
11= (-) Ariel Oxybleach Ace Saatchi & Saatchi / MediaCom 94%
11= (-) Close-up Active Gel Lowe / MassCom 94%
14= (7=) Palmolive Naturals Complete Repair Y&R / MEC 93%

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