Philippines Adwatch

Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.









Q. Which of the following TV commercials do you remember seeing recently?

Position Last Ranking Brand Agency/TV Buyer Percentage
1 (1) Head & Shoulders Anti-Dandruff Shampoo for Men Ace Saatchi & Saatchi/MediaCom 99%
2= (-) Tide Powder Dirt Magnet with Safeguard Ace Saatchi & Saatchi/MediaCom 98%
2= (4=) Selecta 3 In 1 & Birthday Ice Cream Lowe/MassCom 98%
2= (-) Knorr Real Sarap All-in-One Seasoning Mix JWT/MassCom 98%
2= (-) Ariel Antibacterial with Safeguard Ace Saatchi & Saatchi/MediaCom 98%
2= (4=) Colgate Fresh Confidence Y&R/MEC 98%
7= (-) Pantene Pro-V Hair Fall Control Grey/MediaCom 97%
7= (-) Selecta Ice Cream Double Dutch Family Pack Lowe/MassCom 97%
7= (1=) Bear Brand Powdered Milk Drink Publicis/ZenithOptimedia 97%
7= (10=) Joy Ultra Lemon Fresh Dishwashing New Sulit Pack Campaigns & Grey/MediaCom 97%
7= (-) Palmolive Naturals Shampoo Y&R/MEC 97%
7= (-) Jollibee Chicken Barbecue Publicis JimenezBasic/Universal McCann 97%
7= (-) Colgate Total 12 Hours Y&R/MEC 97%
7= (-) Pantene Pro-V Conditioner Grey/MediaCom 97%


 

Adwatch research was conducted in the last month as part of AsiaBUS, a monthly omnibus survey of 1,000
adults by Synovate — Gigi Chan: 852-2837-8254.

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