The appointment, awarded without a pitch, will involve planning and buying outdoor media, as well as driving creativity and innovation. The business is estimated at US$6 million annually.
"This is a great win for us and full endorsement of our abilities in the Philippines," said Alex Thompson, Asia Pacific CEO of Kinetic.
The move comes almost a year after a typhoon caused flimsily erected billboards to fall and kill people in downtown Manila. As a result, new laws will soon be introduced on billboard construction in the Philippines.
Kinetic Philippines country manager commented: "We will enjoy the chance to work with an advertiser who wants not only the best from their out-of-home spent, but responsibly to comply with all new rulings as soon as possible."
