Philippine group launches free HK leisure read

<p>MANILA: The Philippine-based youth magazine Fly launched in Hong </p><p>Kong on October 4, targeting young urban professionals. </p><p><BR><BR> </p><p>The monthly title, launched by Fly Publishing House HK, which was set up </p><p>by RPA & Communicate of Manila, is positioning itself as a direct </p><p>competitor to BC magazine and Asia City Publishing's HK Magazine. </p><p><BR><BR> </p><p>Danilo C. Badiola, who will head a team of six to produce the title from </p><p>Manila, said Fly would cater to the 21 to 35-year-old professional, "who </p><p>also wants to enjoy life". </p><p><BR><BR> </p><p>"Fly is persistently humorous and youthfully frank, presenting articles </p><p>that are curious, whimsical and waggish," said Badiola. </p><p><BR><BR> </p><p>He said the magazine was aiming for an initial circulation of 10,000 and </p><p>will be distributed free at bars, clubs, restaurants and fitness </p><p>centres. </p><p><BR><BR> </p><p>Badiola said the title would target advertisers in the young adult </p><p>market, including liquor brands, restaurants and fitness centres. The </p><p>Hong Kong version will cover music, sports and restaurant and bar </p><p>reviews. </p><p><BR><BR> </p><p>Badiola has claimed a nationwide circulation of 40,000 copies for the </p><p>Manila edition. </p><p><BR><BR> </p>

by | 10/12/2001