The brand was established in 2001 and its monitored adspend in 2008 was reportedly HK$99.1 million (US$12.7 million) - representing a 58 per cent growth from the previous year.
“Our pitch brief was business driven as the client was concerned that the agency will be able to help them boost their ROI,” said Ray Wong, MD of PHD.
“Our pitch brief was business driven as the client was concerned that the agency will be able to help them boost their ROI,” said Ray Wong, MD of PHD.
The brand boasts more than 100 products in beauty, slimming and health supplement products targeting baby boomers (mostly women but also men) through exclusive distributions at Mannings. It has a member database of 300,000 and a treatment centre in Mong Kok.
The account was previously handled by Universal McCann, which parted ways with the client at the end of last year.
