Based in Singapore, Payne will report to Mike Cooper, CEO Asia-Pacific, Omnicom Media Group.
While at OMD Australia, Payne was credited with landing new business including Fonterra, Dell, Beiersdorf and Telstra, Australia's largest advertiser. "We didn't want just another regional leader of a media company.
We wanted someone with serious strategic credentials," said Cooper. "Paul pioneers the kind of approach to communications that we're proposing at PHD."
Prior to OMD Australia, Payne worked at Carat, Clemenger BBDO and The Media Palace. PHD launched in Asia-Pacific in March following the capture of the Hutchison business in Hong Kong.
