PHD HK hires strategic planner

HONG KONG - PHD Hong Kong has hired Deric Wong (pictured) as strategic planning manager, reporting to Ray Wong, managing director of the agency.

“With his knowledge on strategic planning, Deric will work closely with my media planning teams and our consumer insight team to develop integrated marketing, advertising and media solutions across multiple communication channels,” said Wong.

Deric started his career in the UK at food company General Mills, where he was a market and consumer insight analyst. He moved to Hong Kong in 2006 and has been a strategic planner at Leo Burnett and strategic marketing manager at Asana Wellness.