Gurjit Degun
Apr 15, 2019

P&G's Marc Pritchard calls on advertisers to create 'new media supply chain'

P&G chief brand officer wants industry to have 'quality, civility, transparency, privacy and control'.

Marc Pritchard

Procter Gamble’s chief brand officer, Marc Pritchard, has once again called out online platforms for their lack of transparency and asked the industry to take on a new media supply chain that would level the playing field.

Speaking at the Association of National Advertisers Media Conference in Florida Thursday, Pritchard argued that greater scrutiny of internet platforms was needed and the industry should invest our brainpower into an ecosystem that builds in quality, civility, transparency,...

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