PGI is hoping to inspire a passion for platinum among consumers, ensuring the precious metal remains the jewellery of choice.
“We need to utilise communication to differentiate platinum’s unique positioning within the metal category, to deliver a more impactful voice, and increase consumer awareness,” says Winnie Lee, MD, OMD China.
“We need to utilise communication to differentiate platinum’s unique positioning within the metal category, to deliver a more impactful voice, and increase consumer awareness,” says Winnie Lee, MD, OMD China.
PGI supplies information, practical advice and expertise to help jewellery buyers make informed and inspired decisions. PGI also offers the jewellery trade specialist knowledge and resources, with the aim of providing customers a high level of help and advice in store.
