Backed by a marketing budget of approximately US$8 billion a year, P&G last year won 14 Lions at Cannes, including the Press Lions Grand Prix
"Five years ago, Procter & Gamble made a public commitment to embrace creativity to drive their marketing. There can be no greater commitment to the cause of creativity than that displayed by P&G and we are delighted to be awarding them this prestigious honour," said Terry Savage, Festival chairman.
"Five years ago, Procter & Gamble made a public commitment to embrace creativity to drive their marketing. There can be no greater commitment to the cause of creativity than that displayed by P&G and we are delighted to be awarding them this prestigious honour," said Terry Savage, Festival chairman.
