Lindsay Stein
Jan 8, 2019

P&G unveils product innovations at first CES showing

The CPG giant featured new connected items from SK-II, Olay, Gillette, Oral-B and more.

P&G unveils product innovations at first CES showing

The Consumer Electronics Show is just kicking off and Procter & Gamble has already made a big splash in the tech arena, debuting six new product innovations aimed at improving consumers’ lives.

P&G – which has never been at CES until now – featured a smart store from SK-II; an AI-based Olay personalized skin platform; an Oral-B AI-intelligent toothbrush; a heated razor by GilletteLabs; an Opté skincare system using camera technology; and a smart home fragrance system called Airia.

"We’re living in a time of mass disruption, where the exponential power of technology combined with shifting societal and environmental forces are transforming consumer experiences every day," said Chief Brand Officer Marc Pritchard in a statement. "P&G is integrating cutting-edge technologies into everyday products and services to improve people’s lives. We’re combining what’s needed with what’s possible. By answering the question, ‘what if,’ we’re delivering irresistibly superior consumer experiences."

P&G plans on unveiling additional products on January 8 in its LifeLab exhibit at CES, where passersby can participate in product demos and listen to panel discussions

Over the last few years, P&G has been increasing its investment in innovation in technology, while pulling back on ad spend. In October, the company announced its plan to invest another $30 million – on top of its $100 million investment – in its digital innovation center in Singapore. The E-Center expands on P&G’s existing program and is the first digital innovation center to launch outside of the U.S.

Source:
Campaign US
Tags

Related Articles

Just Published

11 hours ago

Edelman launches global anti-disinformation offering

Disinformation Shield aims to uncover illicit actors on the fringes of the dark web and combat disinformation.

12 hours ago

How British American Tobacco sells nicotine to ...

n this report by the Bureau of Investigative Journalism, Campaign reveals the marketing strategies used by tobacco companies to maintain the market for nicotine products.

13 hours ago

Do agency groups employ too many CEOs?

Dentsu International had 250 people with CEO title.

17 hours ago

Spikes Asia: Inside the jury room

SPIKES ASIA X CAMPAIGN: Four jury members share nine trends from this year's entries, along with video examples and insights into what makes great work great.