Lindsay Stein
Jan 8, 2019

P&G unveils product innovations at first CES showing

The CPG giant featured new connected items from SK-II, Olay, Gillette, Oral-B and more.

P&G unveils product innovations at first CES showing

The Consumer Electronics Show is just kicking off and Procter & Gamble has already made a big splash in the tech arena, debuting six new product innovations aimed at improving consumers’ lives.

P&G – which has never been at CES until now – featured a smart store from SK-II; an AI-based Olay personalized skin platform; an Oral-B AI-intelligent toothbrush; a heated razor by GilletteLabs; an Opté skincare system using camera technology; and a smart home fragrance system called Airia.

"We’re living in a time of mass disruption, where the exponential power of technology combined with shifting societal and environmental forces are transforming consumer experiences every day," said Chief Brand Officer Marc Pritchard in a statement. "P&G is integrating cutting-edge technologies into everyday products and services to improve people’s lives. We’re combining what’s needed with what’s possible. By answering the question, ‘what if,’ we’re delivering irresistibly superior consumer experiences."

P&G plans on unveiling additional products on January 8 in its LifeLab exhibit at CES, where passersby can participate in product demos and listen to panel discussions

Over the last few years, P&G has been increasing its investment in innovation in technology, while pulling back on ad spend. In October, the company announced its plan to invest another $30 million – on top of its $100 million investment – in its digital innovation center in Singapore. The E-Center expands on P&G’s existing program and is the first digital innovation center to launch outside of the U.S.

Source:
Campaign US
Tags

Related Articles

Just Published

8 hours ago

Behind Spotify's new Southeast Asia campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.

8 hours ago

Tech MVP 2022: Sunil Naryani, Dentsu

MOST VALUABLE PROFESSIONAL: Chief product officer Sunil Naryani has been instrumental in elevating the product offerings from Dentsu and driving radical collaborations across market product leaders.

9 hours ago

Why purposeful creativity is more important than ...

Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.

13 hours ago

Here's Google's plan to to help advertisers manage ...

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.