Pringles is one of P&G’s fastest growing brands, and the FMGC giant has plans to target China’s increasingly internet-dependent Generation Y with a through the line digital campaign.
P&G selects Nurun China to handle Pringles
SHANGHAI - Nurun China has been awarded an online campaign for Procter & Gamble's snack brand Pringles in China, with the aim of boosting brand awareness among China's younger generation.