It is believed that P&G is aiming to consolidate the business, currently fragmented across various markets, with one agency.
Presentations, which took place last week, are believed to involve several of P&G's current incumbents, which include Hill & Knowlton, Weber Shandwick, Strategic Public Relations and Fleishman-Hillard. However, it is further believed that Edelman - which has worked extensively with P&G in the past - is not taking part, due to its global decision to focus on Unilever's international PR roster.
Presentations, which took place last week, are believed to involve several of P&G's current incumbents, which include Hill & Knowlton, Weber Shandwick, Strategic Public Relations and Fleishman-Hillard. However, it is further believed that Edelman - which has worked extensively with P&G in the past - is not taking part, due to its global decision to focus on Unilever's international PR roster.
The review follows the arrival in Asia last year of Erik Jonnaert as P&G's vice president for external relations in Asia, after previously implementing a similar communications strategy at P&G Europe. A source involved in the review pointed out that while P&G is aiming for greater corporate oversight, it is some distance removed from the efforts key rival Unilever has made to promote its core brand.
"They are not going down the Unilever route but there are all these brand and CSR initiatives that are incredibly fragmented," said the source. "They want to influence and gatekeep at the P&G level. And slightly raise the profile of the P&G name."
Jonnaert declined to comment on the review, saying it was “still work in progress and too early to comment on”.
