P&G | P&G 20th Anniversary | China

Procter & Gamble's extended spot to mark its 20th anniversary in China uses a series of nine vignettes to showcase the role its brands play in the everyday lives of Chinese people.

by | 01/23/2009

Each vignette features a different brand in a small but memorable event in family life, such as a baby’s first steps, a child’s first bike ride, and the installation of a first home spa.

Credits:
Project P&G 20th Anniversary

Client P&G Greater China
Creative agency Grey, Hong Kong
Executive creative director Alexandra Koch
Art director Anna Chan
Copywriter Ray Tang
Agency producer Maggie Wong
Production house Perfect Life
Exposure Television, outdoor, in-store