As reported in July, P&G veteran Sameer Singh resigned his post as media director in Southeast Asia for a global media director role at GlaxoSmithKline (GKS) in London, while Donna Wu, associate director and long-term P&G executive, took over some of Singh’s responsibilities in Greater China.
However, a source close to P&G said that Wu has been promoted to another marketing role with the brand operation, responsible for internal projects.
A Canadian native, Ross (pictured) began his P&G career in 1979 at P&G Canada, where he served in various media and marketing roles and rose to become associate director—media and promotions.
Over the years, he has served as director of Latin America corporate marketing, based in Caracas, Venezuela, and as director of Mexico and Latin America corporate marketing based in Mexico City.
P&G is the largest consumer products company in China, with annual sales of US$2 billion. Rejoice, Safeguard, Olay, Pampers, Tide and Gillette are currently number one brands in their respective categories, according to the company. P&G Greater China is P&G's second-largest market in volume and among the top five markets in value.
According to a March China Daily report, Procter & Gamble has begun construction of one of the largest manufacturing sites in Asia to serve the fast-growing market.
On the marketing front, P&G is making increasing use of branded content to engage with consumers. As reported earlier this month, Proctor & Gamble, working with MediaCom and Yahoo!, has launched a branded-content channel, Style Factor, to reach digitally savvy women in India, Indonesia, and the Philippines.
Procter & Gamble was named as the Spikes Asia Advertiser of the Year at The Spikes Asia Festival of Creativity in August for the quality of its campaigns and innovative marketing initiatives produced by the company’s agencies across the region.
