P&G, which chose NGC as a results of its reputation for science and technology, has created a series teasers for the brand with special vignettes to follow over the coming months.
The series will trace the evolution of exfoliating milk baths in Egypt to modern-day beauty solutions, culminating with P&G’s Total Effects line.
Avinash Himatsinghani, vice-president, advertising sales and partnerships NGC Asia, said: “ This is our first ever initiative with P&G on a regional level.” The campaign will run for three months.
