wwwins, a digital marketing agency under Isobar, will oversee Anna Sui’s search business in Hong Kong, mainland China and Taiwan, while iProspect Korea, also part of Isobar, will manage a viral marketing campaign in Korea.
The appointment extends P&G’s relationship with wwwins, which was charged with managing P&G’s online business from its Greater China headquarters in Guangzhou last year.
The appointment extends P&G’s relationship with wwwins, which was charged with managing P&G’s online business from its Greater China headquarters in Guangzhou last year.
The appointment comes during an active year for Anna Sui digitally in the region. In April, the luxury brand launched a through-the-line campaign for its Super Black Mascara that included a presence on Facebook, YouTube and mobile in the Hong Kong market.
