The IPG agency saw off competition from DDB to claim the business, and displaces roster agency JWT, which did not contest the pitch.
Lowe Jakarta already handles Johnson's Baby and Clean & Clear for Johnson & Johnson, which acquired Pfizer's consumer healthcare business in 2006.
Lowe Jakarta already handles Johnson's Baby and Clean & Clear for Johnson & Johnson, which acquired Pfizer's consumer healthcare business in 2006.
Pfizer has struggled to establish itself in Indonesia in the face of lower cost competition.