Peugeot Citroen poised to review China media business

WUHAN - Peugeot Citroen is expected to review its Rmb 300 million (US$30 million) media buying and planning business, currently handled by Optimedia.

It is believed that the carmarker, which exists in China via a joint venture with Dongfeng Motor Group, is currently determining a shortlist with a view to briefing agencies over the next two weeks.