The final round of pitching for this account concluded last week and the results are likely to be announced in the next few days. Petron is among the top 20 advertisers in the Philippines and its media account is currently being handled by Ace Saatchi & Saatchi.
However, its creative account is split between three agencies: Leo Burnett, Lowe and Saatchis. Sources suggest that a creative pitch may follow the media review. The oil firm recently announced a slump in profits, despite increasing sales volume. Petron saw net first quarter net profits fall by 31 per cent, gaining only 658 million pesos ($15 million) compared with 953 million pesos over the same period last year.
Petron is the archipelago’s fourth biggest company. It competes with National Power, Manila Electric, Pilipinas Shell Petroleum and Caltex.
The company called the media review in May, and is believed to be part of the oil giant’s plans to improve the efficiency of its media buying as oil prices rise.
Petron to announce media account winner
MANILA - Petron, the Philippine oil-refining giant, has shortlisted three media agencies - OMD, Starcom and Universal McCann - for its domestic media business, worth US$10 million.
