Pertz will report to event programme director Jennifer Goh, in a newly-created role that involves oversight of sponsors, members, marketing materials and events.
“The Institute has an educational role, and my previous working experiences was with advertising agencies and in the marketing discipline,” said Pertz. “I understand what it takes to craft good advertising and branding campaigns, and even win advertising awards.”
“The Institute has an educational role, and my previous working experiences was with advertising agencies and in the marketing discipline,” said Pertz. “I understand what it takes to craft good advertising and branding campaigns, and even win advertising awards.”