"The client wants Indonesians to see Pertamina as a company they can be proud of. They want to become the Petronas of Indonesia," said a source.
Pertamina has suffered worsening image problems in the wake of a fall in fuel subsidies in Indonesia that has affected the country's poorest people.
Pertamina tasks agencies to improve dire image
JAKARTA - Five agencies are contesting a Pertamina brief geared towards improving the Indonesian oil giant's woeful image among Indonesians.