Perspective marks first of many new titles from Panpac
<p>Panpac Publishing Asia has launched Perspective, a consumer </p><p>magazine for the very elite of Hong Kong's society, including architects </p><p>and interior designers. </p><p><BR><BR> </p><p>This is the second niche publication Panpac has launched; the first </p><p>being Wine & Dine late last year. </p><p><BR><BR> </p><p>Publisher and president Robert Ferguson said a range of other similar </p><p>publications - possibly as many as eight more - targeting small but </p><p>lucrative segments of the population will be offered to the market later </p><p>this year. </p><p><BR><BR> </p><p>He said niche titles were now a more viable proposition because there is </p><p>currently strong demand for them, especially from the point of view of </p><p>local content. </p><p><BR><BR> </p><p>"In the past, a lot of these types of magazines - cars, lifestyle, </p><p>fashion etc - were imports from the West but they they lacked local </p><p>content. </p><p><BR><BR> </p><p>"But as Asia's identity and lifestyle values become ever stronger, the </p><p>demand for local content becomes greater and we are trying to provide </p><p>the market with what it wants," he told MEDIA. </p><p><BR><BR> </p><p>Panpac, Mr Ferguson said, is in the business of producing magazines </p><p>which are of passionate interest to readers. </p><p><BR><BR> </p><p>Perspective is an architecture and interior design publication, however, </p><p>it is not a trade magazine; "there are no bricks, steel beams or lifting </p><p>cranes in it", Mr Ferguson stressed. </p><p><BR><BR> </p><p>Accordingly, advertisers consist of suppliers of furniture, bathroom and </p><p>kitchen fixtures and accessories and interior designers. </p><p><BR><BR> </p><p>Perspective's circulation stands at just over 10,000 and the magazine </p><p>can be purchased off newsstands or by subscription. </p><p><BR><BR> </p><p>Mr Ferguson also said that having so many niche titles means that they </p><p>will have more content to insert into its Internet portal. </p><p><BR><BR> </p><p>Panpac Publishing Asia's Internet site is currently within the </p><p>Xingasia.com site, owned by Panpacmedia.com, the majority owner of </p><p>Panpac Publishing Asia. </p><p><BR><BR> </p><p>Panpacmedia.com is a Singapore-based media group that publishes some 22 </p><p>special interest niche magazines for sale in Singapore and Malaysia. </p><p><BR><BR> </p>