Persil's new 'Bubbles' print campaign

The beauty of a simple soap bubble is the focus of Persil's new 'Bubbles' print campaign, created by J. Walter Thompson Singapore. The concept seeks to make the reader aware of the magic of ordinary soap bubbles, and remind consumers that Persil Colour Care Tablets can add the magic of colours to clothes. The creative team included executive creative director Norman Tan, CD Joseph Tay, copywriter Joji Jacob, art director Sumesh Peringeth and photographer Teo Chai Guan. The ad is currently running in Home Concepts, Dare and Today's Parents.