Perrier campaign drives home sex appeal message
<p>HONG KONG: "Be always thirsty for desire!" is the message of a </p><p>large-scale print campaign devised for imported mineral water brand, </p><p>Perrier, by local hotshop Triangle Pacific Hong Kong. </p><p><BR><BR> </p><p>The campaign is launching less than a month after the agency won the </p><p>account, thought to be worth at least USdollars 1 million, from </p><p>incumbent Ogilvy & Mather. </p><p><BR><BR> </p><p>Triangle Pacific executive creative director Rodney Tam said the slogan </p><p>for the campaign was natural for Perrier because "people desire to drink </p><p>Perrier just like people desire sex, power and enjoyment". </p><p><BR><BR> </p><p>The strategy was to give life to the bottle and associate it with the </p><p>desire for sex, power and enjoyment, with the brand proposition being </p><p>"stay alive to your natural desires", Tam said. </p><p><BR><BR> </p><p>The placing of the product in different poses, helped achieve the </p><p>campaign objectives, he claimed. </p><p><BR><BR> </p>