According to Raymond Koh, marketing director of Pernod Ricard Singapore, Strategic PR was appointed without a pitch. The retainer covers corporate PR and social responsibility initiatives.
“We want to be more active in educating the public about the dangers of drink driving,” said Koh. “We want to been known in Singapore as a socially responsible brand. Asiaworks was doing a very good job and we’ll continue to use them from time to time,” he added.
Pernod Ricard manufacturers brands such as Chivas, Martell and Glenlivet.