The assignment will focus on the Pernod-Ricard brand’s duty-free presence in its key Asian markets – Korea, Hong Kong, and China.
The business is expected to be run out of Publicis China’s Shanghai office. Billings remain unclear.
Pernod-Ricard hands regional Ballantine's brief to Publicis
SHANGHAI - Publicis China has secured a brief to handle whisky brand Ballantine's regional duty-free below-the-line creative.